Over the past several years, I have been lucky enough to have worked with some of the
best marketing and media people in the World, all over the World. My career in
advertising and marketing started off selling newspaper advertising in the
United Kingdom, and then progressed to radio advertising.
The radio industry shaped me as a person, and positioned me for where I am today. I was
instrumental in changing how radio interacted with advertisers, and set up a
department that specialized in blending traditional advertising, promotions,
events and at the time printed newsletters, which eventually transitioned to
By bringing these different elements together, which traditionally had been used
individually in isolation we realized that mulit-channel strategies were
effective back in 1992.
Over the past two decades I have demonstrated in numerous campaigns how this can work